Since 2016 we have ran our Icelandic style soft serve shop on Goldhawk Road, Shepherds bush.

Bears Ice Cream Company is a family run ice cream company. The Soft Serve Shop is inspired by the traditional Icelandic ice cream store. There you can enjoy high quality, all natural soft serve ice cream in thousands of different ways. Different ingredients can be dipped, rolled or smashed into a milk base ice cream, allowing you to create endless combinations of flavours and textures. Let your creativity lead the way and we will make you a flavour bomb that is hard to forget!